Content site in the future. Take the Internet that is designed as memory (if not forgotten), a network of university and the concept of hyperlinks provided to facilitate reception of information. One can suspect that such certainly innovative approach was initiated by reference books. Indeed, often, reading a book, let us get related information, clarification of the confusing word smallest increase illustration. And the task hypertext, through HTML handled and coping so far. Of course, the goal changed, the Internet is increasingly becoming a commercial tool, and this is very much affected by it informative. For example, there is little sign at the first site dedicated to, for example, the door you will find comprehensive information on the history of "window cases", and unlikely there will be a sufficient number of links to related resources with this information. Why? Because the purpose of the site or sell a business card companies, not to provide exhaustive information. Thus, the original idea for convenient network of any type of information in its original form was almost lost. Bad or good is debatable, but the fact that almost closed circle, it is clear from the original simplicity not vanished. Any system samoreguliruetsya. Also samoreguliruetsya Internet, and filters, to support the initial idea, certainly are search engines, which now are not only essential services but also perform the role of nurses, not allowing the network to become a chaotic system. SEO by placing stringent conditions on the content site, its design and structure, while forcing developers to some extent maintain adequate maintenance of the web resources to create a new unique content, post information of interest to users, and. So, without giving the system unchecked develop. Perhaps if further consideration of the Internet as a self-information system, it can be said that the "struggle" of developers and Optimizers search algorithms is the main driving force and control. Thus, the search engines do not give development network become uncontrolled, despite the continued emergence of new technologies. In this regard, it is clear that their role is becoming less of a role more information. Ie network seeks to its roots, and it seems as if the process is irreversible. The terms of development closes. What will be interactive text in the future? The growth of users at this time coincided with the development of search algorithms, and, consequently, increased requirements for content sites. In the struggle for the visitors who, in response to the increasing number of Internet users will become more known to lose sites that do not meet the minimum requirements for their content. Therefore, their development and information support will be deprived of any meaning, despite the emergence of new and emerging technologies, and as a result, new services. This process has already begun. Back home pages boom in the late 90-s, which quickly ended for the futility of supporting resources. At replaced by blogs, ie lack of information replaced with the new technology. And the process will continue, otseivaya all that is not enough information. This process will sooner or later become a new standard text filling resources concise, linguistically accurate and most informative content, which will be very difficult. Certainly, the task will be accomplished only by professional teams kopirayterov. But even now it is almost so, at least for the major resources. We are waiting for the new Web, the network returns to its roots, but has virtually limitless potential through improved technology. The development site will be on a new level. Looking at the process in the overall cultural context, it is clear that the Internet is growing along major cultural trends and concerns, hypertext was postmoderniskim by nature, the new Internet must be post postmoderniskim, otherwise it will be a new round is doomed to extinction, and in its place there that is another on the other, new idea. But it seems this will not happen - all these vicious circle.