Full Throttle is a customer centric Indian automotive website with focus on understanding customer needs and leveraging customer insights to develop a relevant value proposition for the business. A customer-focused organization, as opposed to a product-focused organization, works for the customer and as a result, customers buy more over a longer period of time. This should ultimately lead to the company's vision of becoming a leader in the industry. Full Throttle’s unbiased articles, written by top automobile journalists in the industry, help its readers to arrive at educated buying decisions. Keeping in mind the price sensitive nature of the Indian consumer, Full Throttle’s research section provides a price-wise vertical search experience, in correlation with body styles and make; the first in India, for automobiles. Consumers also have the option to browse by price, by make and by body style in Full Throttle’s research section. Alternatively, it is also designed to help Internet-savvy consumers to find, see, lean and buy anything in the automotive industry.